Prof. Kibeom Kim of the University of Southern California School of Dentistry delivers a lecture on SMA at EAS. (Source=Graphy)
The company said it has entered a phase of faster global expansion based on tangible adoption outcomes in Europe and the Middle East.
EAS and IDEX serve distinct roles in the global market. EAS focuses on clinical and academic validation, offering a platform to assess technology reliability and real-world applicability. IDEX, by contrast, centers on distribution, partnerships and revenue generation, acting as a gateway for market entry and expansion.
Graphy said its participation allowed it to secure both technology validation and a transition toward commercialization.
The orthodontics market in Europe and the Middle East is entering a key growth phase driven by rapid digital transformation. The European aligner market is valued at about $2 billion and is projected to exceed $4 billion by 2030, with a compound annual growth rate of 12% to 15%. Growth is fueled by rising adult orthodontic demand and expanding digital care infrastructure, accelerating a shift from thermoforming to digital-based treatment.
The Middle East market is estimated at more than $500 million, with high-income countries leading the adoption of advanced medical services and digital dentistry. The region is moving from early adoption to broader implementation, creating growth opportunities for companies with both technology and supply capabilities.
At EAS 2026, major lecture sessions were filled to capacity. Hands-on workshops and training sessions exceeded seating limits, with some attendees standing. Presentations on 3D printing-based shape memory aligners, or SMA, by global experts including Prof. Ravindra Nanda, Prof. Kibeom Kim and Dr. Kenji Ojima drew strong interest.
At IDEX 2026, Graphy’s booth attracted continuous visits from clinicians and buyers across Europe and the Middle East. Discussions focused on practical adoption rather than basic technology explanations. Booth presentations on Graphy’s system and 3D printing technology helped deepen understanding, leading to detailed talks on clinical application and operational models.
Some of these discussions led to contracts and initial revenue, signaling a shift from interest to tangible business results.
“Through EAS and IDEX, we confirmed that interest in our technology is translating into adoption and sales,” a Graphy official said. “We plan to expand global partnerships and supply systems, particularly in Europe and the Middle East.”
The company added it will participate in the American Association of Orthodontists Annual Session 2026 starting May 1 in the United States to expand into the North American market, and will continue to grow its presence in key global regions.
